Where creative vision meets strategic clarity.
MEET SOCIAL AFFAIRS
Elevating Social Media
Social Affairs partners with beauty, fashion and lifestyle brands to bring structure to creativity. We don’t overwrite your vision - we strengthen it, offering strategic clarity, cultural insight, and platform fluency to help in-house teams create with confidence and cohesion through audits, strategy development, and consulting.
10
Years of
Brand Building
38
Campaigns
Supported
12
New Brands
Launched
SELECTED CLIENTS
You're in good company
Estée Lauder Group
By Terry
The Honest Company
Rose Inc
Estrid
TAILORED SOLUTIONS
Auditing
Deep-dive performance and brand audits that uncover opportunity, assess platform alignment, and deliver clear, actionable insights.
Creative Strategy
Strategic frameworks that support in-house creative teams, shaping campaigns, content, and storytelling with clarity and cohesion.
Social Media Management
End-to-end management of social media channels - best-practice execution from content creation, commissioning and planning.
Advisory & Consulting
Leadership-level partnership for brand, marketing, and HR teams - advising on team structure, recruitment, and long-term digital transformation.
"Every time I have worked with Carolina, I have been impressed by the strategic and considered approach that she crafts carefully to meet the brand's DNA - having followed her recommendations, channels have grown and delivered both brand awareness and strong engagement."
STEPHANIE SHERMAN - COO, SARAH CHAPMAN
"Carolina has been a fantastic support to strategise and launch our Social Media at Temperley London, she has contributed to define best practices and to coach the team in implementing a correct calendar and execution."
LUCA DONINI - CEO, TEMPERLEY LONDON
"Carolina built our social media identity from the ground up, setting clear and effective brand guidelines that became a strong foundation for our content strategy. A true asset to any team - I couldn’t recommend her more highly."
SOPHIE GUETTA - CEO, BY TERRY
"Carolina provided incredibly helpful insights and easy-to-follow strategies that immediately boosted engagement. She had a deep understanding of Instagram and the beauty industry, and showed empathy to the needs of our community and the brand throughout the process".
NICOLETTE MORGA ALDEN, CMO - ESTRID
ABOUT US
Our ethos
Founded by Carolina, a social media strategist with a decade of experience at some of the industry’s most influential names - including Condé Nast, Net-A-Porter, Burberry, and Charlotte Tilbury - Social Affairs was born from a belief that true brand equity lives at the intersection of creative excellence and strategic clarity. Our focus lies in amplifying what already makes a brand exceptional, helping new and established brands cut through the noise and build social relevance.
Where others prescribe playbooks, we offer perspective. Where others want to direct, we empower. Where others chase trends, we build equity.
CASE STUDIES
PROUD PARTNERS